Remove everyday surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.*

Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste.

*after 2 weeks of twice daily use
*vs. ordinary, non-whitening toothpaste after 2 weeks of continued use